The Wholesale/Retail Educator is responsible for working with the wholesale, retail and marketing teams to support training, education and brand management.
- Instill a culture focusing on coffee and tea and emphasizing exceptional customer service
- Facilitate training for Wholesale customers and Conduct follow-up visits to reinforce quality standards in retail and wholesale as needed and/or requested
- Implement an education plan/outline for training and product knowledge, allowing for introductory, intermediate, and advanced topic coverage
- Facilitate trainings and seminars to be delivered in-person, in classroom and on location settings
Training courses include but are not limited to:
- Introduction to Drink Making: Teach standards and techniques
- Introduction to Manual Brewing: Train on dynamics and profiles of manual brewing, including theoretical and practical application and how it relates to our customers and home brewing and bean sales and demos
- Coffee 1: Focus on how regional characteristics, variety, and processing can all affect coffee flavor
- Tea 1: Basic tea brewing techniques and standards. Include an overview of tea types, origins, and sales approaches
- Other courses, as developed
- Implement and track questionnaires, practical skills tests, and other metrics upon which to make assessments and grant certification, as appropriate
- Aid in the development of new recipes and technology
- Assist with new product rollouts for wholesale and retail partners (as needed)
- Administer and proctor the Barista Certification Test as required or needed
- Provide timely feedback to the Company regarding service failures or customer/prospect concerns
- Facilitate event planning and participation within LA coffee community (throwdowns, competitions, etc.)
- Facilitate Proudly Serving program — including being in charge of "Step 2" initiatives
- Represent Groundwork at events as needed
- Train and manage a competition team for Groundwork -- staff members that can represent Groundwork by participating in TNT events and other coffee competitions as they arise (Best Espresso at CoffeeFest, World Latte Art Competition at CoffeeFest, Aeropress competition, etc.)
- Update training materials as requested/needed-- both Barista Manual and the work book
- Work with retail-level employees to make sure they are well-versed on our coffees (especially around a coffee launch), as well as well versed in our company values and mission statement
- Assist in development of best practices in the sale of coffee at the retail level, such as, but not limited to, different sampling programs, promotional initiatives, better active sampling, etc.
- Work on creating slow bars at more of our stores (what does this look like? If people see pour overs being made "on display," does it inspire an interest in paying extra for a pour over?
Note: The actionable question here is, "How do we become known within the coffee industry as a Third Wave entity that serves coffee in a Third Wave style -- i.e. single cup brews, presentation etc.?").
- Ability to work in a team environment, recognizing responsibilities, and actively participating with others to accomplish assignments and achieve goals
- Uses logic and methods to solve difficult problems, and looks beyond the obvious, not stopping at the first answer
- Accurately scopes-out length and difficulty of tasks and projects, and can breakdown work into process steps
- Effective in a variety of formal presentation settings. Commands attention and can manage group processes during a presentation
- Excellent communication (oral and written) and interpersonal skills
- Ability to determine and meet customer needs. Desire to anticipate customer needs and exceed expectations
- Ability to research, learn and apply new knowledge or skills for the position. Willingness to strive for growth and improvement
- Able to work independently with little or no supervision
- Ability to work effectively under pressure. Able to maintain focus when operating in a busy, distracting environment
- Ability to organize and manage multiple priorities and meet deadlines;
- Ability to be flexible and adapt to changing priorities, work environments, management styles
- Commitment to company values and vision.
If you love a great cup of coffee and are motivated, enthusiastic, and want to work for a company that values its employees, then please email your resume. Please include "Wholesale/Retail Educator (Los Angeles)" in the subject of your email, as well as a brief summary of your experience with food or beverage sales to email@example.com.
Groundwork is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, age, national origin or disability.