Baby coffee plants, also known as little soldiers.

Today, terms like sustainability, certified organic, and fair trade in the coffee business (and business in general) are used as marketing terms, but the reality is they are often misunderstood.
The dictionary defines sustainable as “pertaining to a system that maintains its own viability by using techniques that allow for continual reuse.” 


From agricultural products to energy and even labor, Groundwork continuously seeks to encourage and participate in a system that makes far-sighted, common sense use of the Earth’s resources. Our goal is to provide quality products to customers while maintaining the well-being of the people, environments and economic status of our entire supply chain.

Groundwork sources organically grown coffee and tea and pays a premium to the farmers and traders who bring it to market.  The company actively participates in numerous certification programs designed to promote ecological, social and economic health and welfare to communities around the world. 

At home, Groundwork seeks out environmentally-friendly and energy-efficient processes such as solar energy panels on the company’s main warehouse, a revolutionary clean-burning coffee roaster and recycling programs throughout the company.

At its stores, Groundwork provides economic incentives to customers to re-use and recycle whenever possible. Products such as paper cups and to-go wear are evaluated and chosen based on their utility as well as their impact on the environment. Even the main architectural elements of the stores are made from significant amounts of reclaimed and recycled materials, particularly wood and glass. Groundwork’s flagship store in Venice, California is housed in a turn-of-the-century horse stable, converted into a café. 

As a company committed to the long haul, Groundwork is determined to create a sustainable model for its business and the products it sells.