Effective July 1, 2020

Thank you for accessing the groundworkcoffee.com website (collectively with all links therein to other web pages owned by Groundwork Coffee Company, the “Site” or the “Sites”) operated by Groundwork Coffee Company (“Groundwork”). We respect your privacy and want to protect your personal information. To learn more, please read this Privacy Policy.

This Privacy Policy explains how we collect, use and, under certain situations, disclose your personal information. This Privacy Policy also explains the steps we have taken to secure your personal information. Finally, this Privacy Policy explains your options regarding the collection, use and disclosure of your personal information. By visiting the Site directly or through another website, or accessing the Site on any computer, mobile phone, tablet, or other device (collectively, “Device”), you agree to the terms of this Privacy Policy and consent to the collection and use of information as discussed in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, do not access this Site.

This Privacy Policy applies to the Site, along with any other interactions with us, including in our stores, by e-mail, telephone or otherwise. Please see below for details.

We are not responsible for the content or privacy practices on any website not operated by Groundwork to which the Site links or that links to the Site.

We may modify this Privacy Policy at any time and will post the current version on the Site. We encourage you to periodically review our Privacy Policy to stay informed about how we are using the information we collect.

Information Collection, Use, and Sharing

For the 12-month period prior to the date of this Privacy Policy, we explain here what categories of personal information we have collected, where we got it from, and with whom we have shared it:

Category of Personal Information Collected

Source of information

Purpose for Collection

Categories of recipients

Contact information: such as your name, billing address, shipping address, e-mail address, telephone numbers, or other contact information

From you; the decision to provide this information is typically optional, however, if you choose not to provide the requested information, you may not be able to use some or all of the features of our Site

To communicate with you, for product fulfillment and shipping, to send you catalogs, information, newsletters, promotional materials and other offerings from Groundwork, to offer a sweepstakes, contest or other promotion, Groundwork card reloads, when you contact us, when you request customer service or support, to complete your registration on our Sites, to administer your account(s) with us, and to provide you with offers that may be of interest to you

Service providers

Purchase and order information: contact information, together with purchase details online and in store through e-receipts, delivery details, payment details, Groundwork card information, any communications we have received about your order or purchase

From you

To validate, confirm, verify, deliver, install, and track your order, including to arrange for shipping, handle returns and refunds, maintain a record of the purchases you make, to service products you purchased from us, to gather feedback on our stores, products and the Sites, and to provide you offers that may be of interest to you

Service providers who process, fulfill and ship orders

Other delivery information: name and address of recipient for delivery, if different from customer’s

From you

To deliver to the person at the address which you have requested

Service providers who process, fulfill and ship orders

Payment information: name, card issuer and card type, credit or debit card number, expiration date, CVV code and billing address

From you and your payment card issuer

To check that the right person is using the right card or account, meet the requirements of the card brands or account issuers, and to make sure we are paid for what you buy

Service providers who process payments for us; our card processor stores all credit card information. They conduct the entire credit card transaction using industry standard 128 bit SSL encryption; we only store a record that the transaction took place

Rewards information: your rewards account number, birthday, gender, age, purchase history and information on rewards or other benefits

From you when you sign up for our rewards program and from our rewards service provider

To administer your rewards account and provide you with offers that may be of interest to you

Service providers who administer our rewards program 

Information you provide about a third party: if you send someone else a communication from the Site (such as sending a gift or virtual gift card), we may collect information such as that person's name, telephone number, e-mail, and/or shipping address

From you

To deliver to or communicate with the person at the address which you have requested

Service providers 

Social Media: information about you, including “Usage Data” (described below) and personal information such as lists of your friends, "likes", comments you have shared, groups and geolocation (i.e., approximate location of a device or equipment based on geographical coordinates and measurements)

From third parties, particularly social media platforms

To enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites, to provide you with customized Sites content, targeted offers, promotions and advertising on the Sites, through other third party sites or apps, via e-mail, text messages, or app push notifications that are offered by Groundwork that might be of interest to you

Service providers 

Legal information: fraud checks or flags raised about your transactions, the payment card you want to use, payment card refusals, suspected crimes, complaints, claims and accidents

From you, the police, crime and fraud prevention agencies, payment card providers, the public, regulators, your and our professional advisors and representatives

To protect you, other customers and our business against criminal activities and risks, unauthorized use, and make sure we understand and can meet our legal obligations to you and others and can defend ourselves

Service providers who help us with fraud protection and credit risk reduction, law enforcement and other governmental authorities in accordance with applicable law

Preference information: your marketing preferences – whether you would like to receive our marketing updates, your account settings including any default preferences, any preferences you have indicated, the types of services/offers that interest you, or the areas of our Sites that you visit

From you, from our Sites’ technology interaction with your browser/Devices and cookies and other similar technologies tracking the pages you visit, the marketing messages you open and the links you follow, including your interactions with social media

To enhance your online shopping experience, including as a way to recognize you and welcome you to the Sites, to provide you with customized Site content, targeted offers, promotions and advertising on the Site, through other third party sites or app, via e-mail, text messages, or push notifications that are offered by Groundwork that might be of interest to you

Third party vendors and other service providers that perform website analytic services for us

Communications: any written communications with you – most likely through e-mail, social media, or web-based messaging

From you

To handle your requests, to contact you when necessary or requested, including responding to your questions and comments and providing customer support, and to obtain customer feedback and improve our customer service and customer shopping experience

Service providers who assist us with customer service

In-store privacy: Audio, electronic, visual and similar information, such as call recordings and CCTV footage created for safety and security purposes, and audio and video recordings of events, conferences and meetings

From you, our CCTV and security devices

To keep you, other customers, our staff, buildings, systems and data safe and secure, to investigate potential theft, fraud or misconduct

Service providers who help us with fraud protection, law enforcement and other governmental authorities in accordance with applicable law

Device information: IP address, internet provider, operating system and browser used, type of device, such as laptop or smart phone, device cookie settings and other device details, such as MAC address and geolocation, if you use our Site and permit it to obtain your precise geolocation

From you and from our Site’s technology’s interaction with your browser or Devices

To make sure our Site, including app technology, works properly with your Device and make sure you can see and use our intended website and apps on the Device you are using, and for analytical and demographic purposes and to provide offers that may be of interest to you
We also will use this information to protect the security or integrity of the Sites and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users

Service providers who help us with fraud protection, and third party vendors and other service providers that perform website analytic services for us

Usage Data: when you use the Sites, some data is automatically transferred from your browser to our server, including your browser type, operating system type or mobile device model, viewed webpages, links that are clicked, IP address, mobile device identifier or other unique identifier, sites or apps visited before coming to our Sites, the amount of time you spend viewing or using the Sites, the number of times you return, or other click-stream or site usage data, e-mails we send that you open, forward, or click through to our Sites

From you and from Sites’ technology’s interaction with your browser or devices, for more information see “Cookies and Other Technology,” below

We will use this information in an aggregated non-specific format for analytical and demographic purposes.
We also will use this information to protect the security or integrity of the Sites and our business, such as by protecting against and preventing fraud, unauthorized transactions, and managing risk exposure, including by identifying potential hackers and other unauthorized users

Third party vendors and other service providers that perform website analytic services for us

Accident information: details about any accident or injury on our premises, or health incident

From you, witnesses or observed about you

To get you the help you need, deal with the emergency services, insurance and claims

Law enforcement and other governmental authorities in accordance with applicable law, and our professional advisors

Suspected crime information: details of your identity, image, name and address, suspected or alleged thefts, fraud, assault or other criminal behavior

From crime and fraud prevention agencies, from you, witnesses, and from the police

To protect customers, the public and our business against risks and crime

Law enforcement and other governmental authorities in accordance with applicable law, and our professional advisors

Information submitted for Employment or Contractual Purposes:  Professional or employment-related information, such as employer name and role/title;  education information subject to the federal Family Educational Rights and Privacy Act, such as student records



From you, and background checks

To evaluate suitability for employment or contractual positions as they become available

Law enforcement and other governmental authorities in accordance with applicable law, and our professional advisors

Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics

From you

To enhance your online shopping experience

Law enforcement and other governmental authorities in accordance with applicable law, and our professional advisors

In some jurisdictions, individuals may have the right to opt-in or withdraw consent for certain uses. If you reside in such jurisdictions, you may have additional rights which are detailed below, “Access, Correction and Deletion.”

We may disclose such information in response to requests from law enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, to enforce our Terms of Service or other agreements, and to operate the Site or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use the Site for illegal reasons or to commit fraud.

We will not sell (or trade or rent) personally identifiable information to other companies as part of our regular course of business. However, it's possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the Privacy Policy then in effect.

In addition, we may use and share aggregated information that does not uniquely identify you when it enables us to improve and enrich our services and the Site's content. We maintain full rights to any information collected on this website, and may freely collect, use and disclose such information unless prohibited by this Privacy Policy or applicable law.

Please note that if you voluntarily submit any personal information for posting on the Site, such as a review or a blog post, the information becomes publicly available and can be collected and used by others, so you should use care before posting information about yourself online.

Cookies and Other Technology.

Like many sites, the Site employs cookies and web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of the Site, recognize you and your access privileges, and track your Site usage.

(i) Cookies are small pieces of information that are stored as text files by your Internet browser on your computer's hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from websites or to remove cookies from your hard drive, but if you do, you will not be able to access or use portions of the Site. We have to use cookies to enable you to select products, place them in an online shopping cart, and to purchase those products. If you do this, we keep a record of your browsing activity and purchase. THE SITE'S COOKIES DO NOT AND CANNOT INFILTRATE A USER'S HARD DRIVE TO GATHER A USER'S CONFIDENTIAL INFORMATION. Our cookies are not “spyware.”

(ii) Web beacons assist in delivering cookies and help us determine whether a web page on the Site has been viewed and, if so, how many times. For example, any electronic image on the Site, such as an ad banner, can function as a web beacon.

(iii) We may use third-party advertising companies to help tailor site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness (such as which web pages are visited or what products are purchased and in what amount). Any information that these third parties collect via cookies and web beacons is not linked to any personal information collected by us.

(iv) As an example, Facebook collects certain information via cookies and web beacons to determine which web pages are visited or what products are purchased. Please note that any information collected by Facebook via cookies and web beacons is not linked to any customer's personal information collected by us.

We may combine the information we collect through cookies and web beacons with other information we have collected from you or information from other sources. We may combine the information we collect from you with information we receive about you from other sources, such as address update services.

Interest-Based Advertising

We may use third-party advertising companies that use tracking technologies to serve our advertisements across the Internet. These companies may collect information about your visits to the Site and other websites and your interaction with our advertising and other communications. These advertising companies serve ads on behalf of us and others on non-affiliated sites, and some of those ads may be personalized, meaning that they are intended to be relevant to you based on information collected about your visits to this Site and elsewhere over time. Other companies may also use such technology to advertise on our Site.

If you would like more information about this practice and to know your choices concerning interest-based ads, visit:
http://www.networkadvertising.org/choices/
www.aboutads.info/choices
In Canada, please visit: http://youradchoices.ca/choices/
In the EU, please visit: http://www.youronlinechoices.eu/

Access, Correction & Deletion

We respect your right to access and correct your personal information. You may also request that we update your personal information or correct any factual errors that you believe may exist regarding this information. You may also exercise your rights, subject to applicable laws, to request that we delete or restrict access to your personal data. We may need to retain it for legally permitted purposes and this will be explained to you if necessary. If you need assistance correcting or updating your personal information, or would like to request that we delete your personal information, please contact us with your request at privacy@groundworkcoffee.com.

Retention of Personal Information

We retain personal information where we have an ongoing legitimate business or legal need to do so. Our retention periods will vary depending on the type of data involved, but, generally, we will refer to the following criteria in order to determine retention period:

  • Whether we have a legal or contractual need to retain the data.
  • Whether the data is necessary to provide our products, services or programs.
  • Whether our visitors have the ability to access and delete the data within their accounts.
  • Whether our visitors would reasonably expect that we would retain the data until they remove it or until their Groundwork Coffee accounts are closed or terminated.

Data Security

The Site incorporates reasonable and appropriate physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer (“SSL”) for all financial transactions through the Site. We use SSL encryption to protect your personal information online, and we also take several steps to protect your personal information in our facilities. Access to your personal information is restricted. Only employees who need access to your personal information to perform a specific job are granted access to your personal information. Finally, we rely on third-party service providers for the physical security of some of our computer hardware. We believe that their security procedures are adequate. For example, when you visit the Site, you access servers that are kept in a secure physical environment, behind a locked cage and an electronic firewall.

While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline.

Opt Out

Upon your request, we will (a) stop sending e-mails to your e-mail address; and/or (b) disable your account to prevent any future purchases through that account. You can make these requests at the “Contact” section of the Site https://www.groundworkcoffee.com/pages/contact, or by e-mailing your request to our Customer Service Team at privacy@groundworkcoffee.com, or by calling 888-585-6661.

Please do not e-mail your credit-card number or other sensitive information.

Access by Children

The Site is not directed toward children under 16 years of age and Groundwork Coffee Company does not knowingly collect or use information from children under 16 without verifiable parental consent. If you believe that a child has provided personal information to us, please contact us promptly as described below, and we will endeavor to investigate and delete such information from our systems.

Third-Party Websites

This Site may link to, or be linked to, other websites not maintained by or related to Groundwork Coffee Company.  Groundwork Coffee Company is not responsible for the privacy policies or practices of any third parties or third-party websites, including any linked or linking websites. To the extent that you disclose personally identifiable information to any such third parties, different rules may apply to their use and disclosure of personal information that you disclose to them. We encourage you to review the privacy policies of such websites before disclosing your personal information to them.

Updates to this Policy

The effective date of this Privacy Policy is July 1, 2020. We reserve the right to modify or amend this Privacy Policy at any time. All changes will be effective immediately upon posting to this Site. Material changes will be conspicuously posted on this website. We encourage you to review this Privacy Policy from time to time so you will know if the Privacy Policy has been changed or updated. By accessing or using this Site after such changes are posted you agree and consent to all such changes.

Your California Privacy Rights

California law as passed under the California Consumer Privacy Act (“CCPA”) permits our customers who are California residents to request certain information about our disclosure of personal information to third parties for their own direct marketing purposes during the preceding calendar year. This request is free and may be made once a year (that is, once every 12 calendar months). To make such a request, please write to us at the following address:

Groundwork Coffee Company
5757 Cleon Ave.
North Hollywood, CA 91601
ATTN: Customer Service Department—California Privacy Info.

If you are a California resident, California law provides you with the following rights with respect to your personal information:

  • Right to know: You have the right to request that we disclose to you: (1) the specific pieces of personal information we have collected about you; (2) the categories of personal information collected or shared; (3) the purposes for which we collected or shared your personal information; (4) the categories of third parties to whom we have disclosed personal information about you. Prior to disclosing the information, we are required to verify that the individual making the request is indeed the individual to whom the information relates.  Most likely, we will verify your identity by asking for a copy of a government-issued identification card, information about your relationship with Groundwork, such as e-mail address on file, loyalty/customer number, recent order number, and/or the last four digits of your credit or debit card.  Once we receive a verifiable request, we must disclose to you the information requested for the twelve months preceding your request. The law gives us 45 days to provide the information to you. Information on how to submit a request to us is provided below. Please note that if the information you are requesting reveals details directly or indirectly about another person, we will need to seek consent of that person before we can disclose that information to you. In certain circumstances, where disclosure of part or all of the information you have requested would adversely affect the rights of others, we may not be able to disclose the information to you, in which case we will inform you promptly and give you the reasons for our decision. Please further note that information covered by an evidentiary privilege recognized under California Law cannot be disclosed.
  • Right to delete: You have the right to request deletion of the personal information about you that we have received from you. Prior to deleting the information, we are required to verify that the individual making the request is indeed the individual to whom the information relates.  Most likely, we will verify your identity by asking for a copy of a government-issued identification card, information about your relationship with Groundwork, such as e-mail address on file, loyalty/customer number, recent order number, and/or the last four digits of your credit or debit card.  Once we receive a verifiable request, the law gives us 45 days to respond. As a general rule, we must delete the information at your request and require our vendors to do so as well. However, the law provides certain exceptions that allow us to retain the information even if you have requested that it be deleted. If we do not erase the information pursuant to one of those exceptions we must inform you of that fact and of any rights you may have to appeal our decision. Information on how to submit a request to us is provided below.
  • Right to opt-out of sales (opt-in to sales, for minors): Not applicable since, as indicated above, we do not sell your personal information.
  • Right against discrimination: California residents have the right to not be discriminated against for exercising their rights under the CCPA.  Your exercise of these rights will have no adverse effect on the price and quality of our goods or services.

Please note that your CCPA rights are subject to certain conditions and exceptions, such as limitations on your right to know based on our compliance with evidentiary privileges recognized under California Law and exceptions to your right to erase under Cal. Civ. Code Sec. 1798.105(d).

Your California Privacy Rights -- How to submit a request

In order to exercise your right to know or your right to delete, please e-mail us at privacy@groundworkcoffee.com and include “Request under CCPA” in the subject line.

Please include in your request:

    • Your full name and address
    • Former names (if applicable)
    • Former addresses (including dates of change) (if applicable)
    • Date of birth
    • Contact information (Phone number or e-mail address)
    • Your relationship to us (e.g. former or existing customer)

Please indicate if you are acting as a representative of another individual. If that is the case, include the identification information both for yourself and for the individual you represent and a copy of the written authorization you have received.

To ensure that we are releasing data to the right person, please provide sufficient proof of identity to confirm that you are entitled to the information requested. The nature of the identification required will depend on the nature of your request and your relationship to us. Any identification documents transmitted to us should be transmitted through secure means of communication and should be photocopies or scanned images (do not send the originals).

We will endeavor to respond promptly and in any event within the period permitted by law described above.

As a general rule, we are not allowed to charge you a fee when you exercise your rights, but if your requests are manifestly unfounded or excessive, we are allowed to charge a reasonable fee or refuse to act on the request.

Individuals who have a visual disability may be able to use a screen reader or other text-to-speech or text-to-Braille tool to review the contents of this notice.

Right to Removal of Personal Information—California

If you are under 18 years of age, reside in California, and have a registered account with us, you have the right to request removal of unwanted information that you publicly post on the Site. To request removal of such information, you can contact us as provided below. Upon receiving such a request, we will make sure that the information is not publicly available on the Site, but the information may not be completely or comprehensively removed from our systems and databases.

Visitors from Outside the United States—Cross-Border Transfer

The Site is hosted in the United States. If you are visiting the Site from outside the United States, your information may be transferred to, stored and processed in the United States or other countries in accordance with this Privacy Policy. The data protection and other applicable laws of the United States or other countries may not be as comprehensive as those laws or regulations in your country or may otherwise differ from the data protection or consumer protection laws in your country. Your information may be available to government authorities under lawful orders and law applicable in such jurisdictions. By using the Site and/or providing personal information to us, you consent to transfer of your information to our facilities as described in this Privacy Policy.

Right to Lodge Complaints

We are transparent about the ways in which we collect and use personal information, and welcome your questions and concerns. If you have any concern or complaint about the way we handle your personal information, please contact us as described below. To the extent you believe we have not addressed your concerns or otherwise choose to do so, you have the right to lodge a complaint with a supervisory authority in the country where you reside and/or the United States. You may contact the US Federal Trade Commission regarding your concerns. For more information, please see https://www.ftc.gov/faq/consumer-protection/submit-consumer-complaint-ftc.

Contact Us

If you have questions or concerns about this Privacy Policy or how we collect and use the information of our customers, you can contact us by e-mailing us at privacy@groundworkcoffee.com, or by postal address at Groundwork Coffee Company; 5757 Cleon Ave.; North Hollywood, CA 91601; ATTN: Privacy Request, or by telephone at 888-585-6661.

If we need, or are required, to contact you concerning any event that involves your information, we may do so by e-mail, telephone, or mail.

Last updated July 6, 2020